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SEO Tools and Techniques for Website
- Select Suitable Title for the
website
- Use of Meta Tags and Meta Keyword with proper keywords and description
- Robots.txt : Robots.txt is
a text (not html) file you put on your site to tell search robots which pages
you would like them not to visit. Robots.txt is by no means mandatory for
search engines but generally search engines obey what they are asked not to do.
- www Redirect : Sometimes
search engines still get it wrong: WWW vs non-WWW duplicate content, when both
versions of your site are accessible.
- Sitemap Creation: Using this technique, I created sitemap of the
website and uploading on server.
- Sitemap Submission: If a website ownership is authenticated for
Google, Bing, and Yahoo. It is possible to manually upload a sitemap in
webmaster tools. It is possible to
manually submit sitemap to Yahoo, Google, Bing, and Ask.
- Website Submission to Search Engines: I submitted website to over 20 search
engines.
- External Link Building: Website1 was indexed only on Google, for
indexing it on other search engines I linked website on two other websites that
had web existence since last many years.
- Manual URL feeds to Yahoo: Yahoo Site Explorer provides facility to
manually submit URLs to its webmaster tool. In addition to that it allows
encoding dynamic URLs to some extent. So this technique involves submission of
dynamic URLs to yahoo Site Explorer Tool.
- Manual URL Submission to Bing: This technique involves manual
submission of URLs to Bing.
- Internal Link Building on home page: It involved creating hyper
links of the pages needed to be indexed; Links are created on home page. This
technique is particularly significant for important pages of a website. Footer
links and bread crumbs are now commonly used to promote webpage(s).
- Friendly URLs: URLs are encoded to include search engine friendly
text as part of the URL itself to make URLs more search engine friendly.
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